Killing Sacred Cows Book Review
BOOK REVIEW
Killing Sacred Cows?
Garrett Gunderson author of Killing Scared Cows will be on The Jay Peroni Show this week. With his upcoming appearance, I wanted to give a formal review of his latest best-selling book Killing Scared Cows.
“Killing Sacred Cows” has a catchy title and cover! Killing Sacred Cows is about money myths that perpetuate, and the reasons why they are myths. What I like most about this book is it challenges common financial advice. Many often rely on the financial media, friends, relatives, and others to get their financial information. Well how many of those people are wealthy? Think about it. If you get advice from those who have not experienced wealth, how can you truly get good advice? Many of us simply believe what we are told. Misinformation often gets spread like a disease from person to person. Should you live frugally, should you maximize your 401K? What is wealth really about? Garrett helps answer these questions.
Though this book is not a traditional how-to book, it does offer practical advice and wisdom that can help you become wealthy and successful today by embracing a revolutionary perspective of personal finance. Garrett relies on his own personal experiences and shows how pervasive and destructive money myths can hold many people hostage. He sets out to help others realize financial freedom when they understand the principles in his book.
Who is Garrett Gunderson?
Garrett Gunderson is an entrepreneur who became a multi millionaire by the age of twenty-
six. He is the owner of 5 companies, winner of the SBA Young Entrepreneur award, and one of his businesses is on both the Inc. 5000 list and the Utah 100 list of the fastest growing companies. Garrett coaches elite business owners in the financial services industry and has created programs that empower people to achieve wealth.
What is the book about?
This book is about debunking money myths. In particular, each chapter is separated by common money beliefs that many assume are true but truly wreak havoc on one’s financial life. Much of what Garrett teaches, I subscribe to fully. Such as: there is infinite amounts of wealth, net worth does not determine self worth, we are called to find our true purpose in life – that’s how we will become wealthy, the way many invest is like gambling, and we should make sure our values are incorporated into our investment decisions. Garrett’s message is in many ways similar to my message yet it has many unique characteristics. I really enjoyed reading Killing Scared Cows and learning more about money myths.
The myths covered are:
Myth 1: The Finite Pie
Scarcity thinking brings out the worst in us including fear, pride, jealousy, selfishness, and adversarial competition. Replacing scarcity with abundance helps us to increase our creativity, productivity, health, wealth, and happiness.
Myth 2: You’re in it for the Long Haul
The accumulation theory of wealth creation, which teaches us to save money and compound interest for long periods of time, prevents us from achieving our full potential. A more productive financial theory is utilization, which helps us to
maximize our value creation and therefore our wealth in the present moment.
Myth 3: It’s All About the Numbers
Prosperity has less to do with our financial numbers on paper and more to do with our happiness and fulfillment. This shift in mindset helps us to put numbers in their proper perspective.
Myth 4: Financial Security
True financial security does not come from the government, corporations, benefits, and entitlements; it comes from within us. Taking responsibility for our wealth leads us to transcend false security to find both true security and freedom.
Myth 5: Money is Power
Money has no power except the power that people give it. Money is an effect, or a byproduct; value creation is the cause.
Myth 6: High Risks = High Returns
“High risk equals high return” is a gambling, not a true investing, philosophy. The best and safest investments are those that align with our passions, knowledge, and abilities and that we can control.
Myth 7: Self-Insurance
“Self-insurance” really means no insurance. The best way to reduce your insurance expenses is to get the best insurance and as much of it as possible.
Myth 8: Avoid Debt Like the Plague
People fear debt because they don’t understand the technical definition. Understanding the technical definitions of debt and liabilities opens up a world of possibility.
Myth 9: A Penny Saved is a Penny Earned
Value is a far more important consideration than price when it comes to our purchases and investments.
One of the greatest lessons?
According to Garrett, however, money in itself has no value, it’s people who have value. Money is simply the result of “adding value” to the world. How do you “add value”, you ask? Through finding what Garrett calls your “soul purpose”.
Finding your soul purpose is discovering what brings you the most joy and creates the most value for others. It’s what enables us to develop to our full potential. Ask yourself, if you had all the money you ever needed, what would you do everyday to be productive? Also, in what areas do you have superior skill and have extreme passion?
These questions regarding “soul purpose” should really get you thinking: Are you working toward your full potential with your current career, business, or job? Do you wake up in the morning excited, energized, and passionate or do you simply go to work for a paycheck? This is part of what I call the magic formula: Purpose + Passion = Performance. Garrett does a great job asking the right questions!
Final Thoughts
This is a great read! Entertaining and informative! I highly recommend this book. It gives a fresh perspective on how wealth and money work from someone who made millions at a very young age. Be on the lookout for my interview with Garrett on The Jay Peroni Show. I’m looking forward to hearing what Garrett has to share! Buy the book today at www.kilingsacredcows.com

















