Tonight I reveal my true intentions – why I do what I do, why I have so much passion, how I found my true calling and purpose. How I discovered the magic formula: Purpose + Passion = Performance. This is me exposed, unplugged to the core of my heart – A heart fully exposed for the world to see. I don’t tell my story enough but felt led to share…
Heaven is a six letter word unlike no other word other than Christ. Jesus is a name unlike no other name. No such name has caused so much controversy, such strong emotions, and such sweet joy! He is the son of God, the Son of Man- the redeemer, the forgiver – the giver of eternal life. He is why I do what I do!
As I sit here on a plane thousands of feet above ground on the way home, I ponder the great sacrifice Christ made for me so that I could share eternity in heaven with Him. Another night, yet tonight is different. I ponder more important things. Things that really matter most: Christ, my faith, my family, my friends, and the thousands and potentially millions of folks I seek to help.
My journey of faith has come to a crossroad – the world’s way versus God’s way and it’s not even close. Too many times I chose the world’s way – made millions of dollars yet was no happier. Saw my bank account increase yet my faith account was running on empty. Tonight is different as I begin the largest leap of faith in my 34 years here on earth.
My journey began as what seemed like a mistake – a teenage pregnancy. Mom was 17 and dad was 19. Teenagers in the 70s with a tough choice to make. Though Mom did not know Christ she knew deep within her soul, abortion was wrong. Praise God she chose life! I started my life Pro-life!
I came to Christ at the age of 13. The son of divorced parents who both remarried and started new families, I grew up feeling like I did not belong. After moving down the street from a prison minister Lennie Spitale I quickly became friends with his son Mike. I started attending Church at the Spitales and accepted Christ as my Lord and Savior.
The Career Path
Why the financial services industry? Growing up I saw one of the hardest working guys I knew – my Grandfather work 2 even 3 jobs at a time to put food on the table for his wife and seven kids. He worked his entire lifetime; built up a sizable nest egg, then watched inflation, taxes, and eventually the nursing home gobble up his life savings. This, my friends, drove me to help people not make these same mistakes…
I immediately went to college and double majored in Marketing and Finance. I loved working and often would work 30-35 hours a week in addition to going to college full-time and taking extra courses. I love to learn. I did three unpaid, not for college credit internships in the financial services industry while in college just because I wanted experience.
I went to work after college and immediately dived into the investing world. Took a whole semester off then went and got my masters in financial planning. Working 60 hours a week and taking 5 courses a year in a master’s program was challenging but one of the best things I have ever done – besides marrying my high school sweetheart!
Eight years into my career as a financial advisor and my world was literally turned upside down. It came from what seemed like a simple phone call. I had a good client who I knew shared the same Christian faith and she called me late one day with a question I will never forget: “Jay, can I expect God to bless me if I’m investing in things that oppose His word?” Here was a Christian woman asking me if investing in companies involved in the abortion and pornography industries was ok. Wow! Here I was paid to provide investment advice to high-net worth investors and I was stumped. I never thought about the moral responsibility that comes with investing for my own portfolio never mind that of my clients.
I would like to say finding the answer was easy for me. It was anything but easy. I literally spent over two years of my life reading, studying, interviewing clients, talking to other professionals trying to understand the moral implications of investing in companies that opposed my faith. I found hundreds of investors who not only had strong faith but also were extremely wealthy. How did they do it? I wrote about the twelve essential habits of faith-based wealth in my first book The Faith-Based Millionaire. It was because of this journey I went on that God lead me to publish my first book.
I am now a crossroads in my life. God is calling me to do mighty things for the kingdom. I seek to change minds, hearts, and wallets for the Kingdom. I am tired of the direction of our country, our government, our society, and Wall Street! Our country was built on faith, hope, and love. Look how far our culture has strayed from the Word of God. Pro-homosexuality, pro-abortion, pro-embryonic stem cell research, glamorizing sex outside of marriage, wrapped up in addictive lifestyles: tobacco, alcohol, and gambling.
Like the fight of William Wilberforce, a movement is building – there are enough people who are tired of the decline in morality. I am committed to bring you tools, resources, and information to help you support, encourage, and fund companies that are adding value to our society and building up the kingdom of God. I want to help you know about companies finding cures for diseases, ones who are feeding and helping the poor, and those who are looking out for the common good of man.
I am also committed to help you have the tools, research, and information to avoid, engage, and fight companies that are deliberately and maliciously promoting values that oppose God’s Word. I will speak up, I will stand against, and I will certainly criticize our government, our leaders, our policies, and companies when they choose policies that harm our nation. We need to get back to our roots. Do you think our forefathers would be happy about the direction of our country?
What can you do about it? Join the faith-based investing community: a group of like-minded individuals who seek to reveal the light in our society and run from the dark. It is all about choices. We purposely choose where we work, where we spend money, where we donate, yet few know where they invest. Money talks! That is why Wall Street has been the tool of choice for radical agendas. You can make a difference and get competitive returns. It is not an either/or scenario. I have dedicated my life to helping others unlock wealth by placing principles before profits.
Thanks for listening,
Jay Peroni, CFP
Author of The Faith-Based Millionaire