I just finished reading Faith-Based Marketing: The Guide to Reaching 140 Million Christian
Consumers. This book from Bob Hutchins and Greg Stielstra (author of Pyro Marketing) takes a close look at ways to approach the growing faith-based market. This is a must-read book for anyone considering or currently serving the faith-based community. From small businesses to large corporations, from churches and ministries to charities and other organizations, this book provides an executable blue print on how to tap into one of the fastest and most loyal consumer groups in the world. You have to get your hands on a copy!
Lack of Understanding = Missed Opportunity
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and “hot buttons”. Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
Should You Pursue the Faith-Based Market?
It’s the largest, most faithful, highest spending market segment in the United States, yet chances are you have never considered it. America’s 140 million weekly church-goers spend $5.1 trillion annually and support the businesses that understand and respect them with near-religious devotion. But to reach them effectively, you’re going to need some help.
Faith-Based Marketing provides everything you need to understand the Christian consumer power niche and effectively reach it. It explains who makes up that community, what they want, and what it takes to appeal to them. Then, based on survey research from believers across the country and interviews with experts, it provides practical guidance for creating faith-based marketing plans that work.
In many ways, Christians are no different from other consumers–they are discerning shoppers who put price, value, customer service, and convenience ahead of loyalty to businesses that just happen to be owned by Christians. But they are also a somewhat forgotten market that promises big returns for those businesses that develop real relationships with them. Christians may be ordinary consumers who need the same prod-ucts as everyone else, but they respond extraordinarily well to marketing approaches customized to their needs.
Faith-Based Marketing presents a bounty of other important insights as well–common mistakes marketers make in dealing with the Christian market; how to serve rather than sell to the market; and what works and doesn’t work when dealing with pastors and other church leaders. You’ll also find proven strategies for effective radio, print, online, word-of-mouth, and direct marketing, as well as resources–in the book and online–that tell you who’s who in the Christian community and how to reach them.
Though increasing your sales is the ultimate goal, this book isn’t just about selling more of your stuff to Christians. Faith-Based Marketing reveals that when you market your products the right way, you won’t just make more money but also meet the needs of Christian consumers in ways that respect their beliefs and improve their lives–a blessing for us all.
Next Week: Bob will be on The Jay Peroni Show
Bob one of the Co-Authors of Faith-Based Marketing will be on The Jay Peroni Show. Jay and Bob will talk about the book and the faith-based market. Don’t miss this exciting dialogue!
Faith-Based Marketing: Is it Right for Your Business?