Stock comes out of the closet with dismal results
What happens when you take a company that was founded on traditional Christian values and go off the deep end promoting a radical social agenda? Ask J.C.Penney shareholders. The stock has dropped like a rock!
Since J.C. Penney “came out” with their new advertising program to promote the lifestyle of homosexuality, the stock has dropped 50% in value, S&P has dropped JCP’s credit rating to that of “junk” status, and they have laid off over 350 workers from their home office. This is since February of this year!
Bad politics is obviously not good for business! AFA and OneMillionMoms have been one of the main driving forces behind educating the public about where “not to shop” and it has paid big dividends. When you hit corporate America where it hurts most (their pocketbooks), it can make all the difference in the world. We can stand up and say enough is enough!
Snapshot of J.C. Penney under same-sex marriage crusade
|February 2012||May 2012||June 2012||July 2012|
|JCP announces Ellen DeGeneres as their new spokesperson.||JCP launches catalog ad featuring two “gay” moms.||JCP launches catalog ad with two “gay” dads.||JCP stock rated “junk” by S&P. JCP fires marketing exec.|
|Stock price: $41.32||Stock price falls to $35.67||Stock price falls to $25.83||Stock price falls to $20.02|
Ron Johnson who is in his first year as CEO has taken a company that was built upon faith-based traditions of founder James Cash Penney. A company once known for its traditional family values is being used for homosexual activism. As a result, the company has gone into a financial tailspin. Is this a coincidence? I highly doubt it! As Penney continues to pursue its social agenda of promoting homosexual marriage, families will continue to shop elsewhere. With so many places to shop, I’d rather support a company that shares my values. How about you?
Time to Take Action!
You can take action in three ways:
1. Don’t shop at J.C.Penney
2. Pick up the phone and call J.C. Penney’s customer service department. Tell them to stop pushing the gay agenda and return to their previous family values.
3. Avoid their stock (NYSE: JCP).
“Proud to Own” Investing
We at Faith-Based Investor stand for traditional biblical values. We look for companies that you can be “proud to own”. We seek to avoid companies like J.C. Penney who are involved in promoting the homosexual lifestyle. We also seek to avoid companies involved in supporting abortion, producing alcohol, tobacco, or gambling, and those violating biblical principles. Instead, we look for companies making a difference in our society – those helping the sick and poor and those improving the world around us. Let us know your thoughts!