Today, with digital revolution going on, most business owners rely on online channels for their marketing. Whether it’s paid ads on Google, social media, or email newsletter – everyone is talking about it. Internet marketing is a great thing but you shouldn’t forget SMS marketing too. This marketing channel has many benefits that shouldn’t be ignored. Here are three great reasons why your business needs SMS marketing:
Speed
If you want to inform your customers about a time-limited offer, there is no better channel than SMS marketing. It’s ideal when you want to make sure that all customers receive your message on time. Let’s face it: most people are not opening every email they get because their inboxes are already stuffed. Even if they open it, it can be after a few days when your special offer expired. That is not the case with SMS marketing! This type of marketing works in real-time and it’s much faster than any other marketing channel. People will open your SMS no matter what – whether they are working or having fun with friends and family, most people have their phone nearby at all times!
Cost-efficient channel
SMS marketing services, such as textedly.com are very cost-efficient. For a reasonable amount of money, they allow you to reach out to thousands of prospects. You get to control how much money you want to spend on each campaign, and, unlike in some other types of marketing, there are no hidden costs. That’s not all – they are also time-efficient and they offer a high level of automation. You won’t have to do anything manually, just schedule your texts and let the service do the rest while you can return to other activities.
High open rate
Many studies compared open rates in email marketing and SMS marketing. It’s not a surprise that those studies confirmed what we already knew – SMS marketing has a much higher open rate in comparison to email marketing. The reason is simple – SMS marketing feels more personal and no one can resist the urge to open the message on their phone. Moreover, people are typically receiving fewer promotional SMS messages than emails, and that’s why there is less chance they will ignore them. You shouldn’t miss this opportunity to stand out from the rest!
Once you try SMS marketing and see the results you can get, you will wonder why haven’t you started using it earlier.
